Don’t Waste Time Split Testing!

We all know conversion is important in IM business. The better your website converts, the better you can afford to pay for your traffic. However, if you focus too much on split testing — you are missing the BIG picture.

There’re 2 more things that dictate how much you can spend on customer acquisition which I believe is more important than sales letter conversion - Branding & backend sales.

A lot of IMers I know despise the concept of branding. They think its a stupid game big companies do with tones of cash to burn. Have it occured to you these big companies don’t get big just by being stupid? Maybe they know a thing or two you don’t know. Branding IS important!

For example, if John Reese publishes the same info as I do with the same sales letter as I use (everything hold constant except the name), and we both use same PPC campaign to promote them. Who’s do you think sell better? Of course John Reese’s! This is because of the brand name he built for himself over all these times by his marketing effort.

As for backend, that allows you to increase the value of each customer and thus you will be able to afford more to acquire a new customer.

Warriors, my suggestion is spend less time split testing, spend more time branding and setting up your backend system. This will serve you well.

Please share your opinions on this, feel free to disagree.

split testing, internet marketing, branding, upsell,

Posted on Sunday, March 18th, 2007 at 7:30 am