SkyMall is a Big Fat Liar
Topics: Ecommerce, General Business, Retailing
One of my favourite activities when I’m on a long flight is browsing the SkyMall catalog. Their selection of products is very unique and as a retailer, I read it for purchasing inspirations.
It is not until this time around that I get to scrutinize the catalog, its marketing message, as well as comparing some of their products’ pricing to ours. And I came to the conclustion that:
SkyMall is a Big Fat Liar
When you flip through the first couple pages, you will soon see the sign “SkyMall’s price is the best price, gauranteed!” on the very top. So I decided to take a look and compare the prices of some products that both SkyMall and we sell. I know for a fact that we both sell products from the Helman Group, so I flipped to that page.
O, they didn’t…
Yes they did sell the Margarator, an awesome Margarita Machine, for $99.99. At which they’re selling on Walmart for $78 and on our website MyPopcornMachine.com at this price.
Um… lowest price guarantee? I don’t think so.
Technorati Tags: retail, ecommerce, skymall, margarator, outsourcing
