Cool - ShoppingAdvisor launched

Written by Dominic Lee

Topics: Comparison Shopping Engine, Ecommerce, Internet Marketing, PPC, eBay

Many of my clients know that I personally use and recommend you to use Channel Advisor as your inventory management system to manage your multi-marketplace sales as well as sales on your own website. I love how robust the CA system is and their customer support is excellent.

While I was looking into expanding my company’s marketing channel to Comparison Shopping Engine (CSE), I stumbled upon the news that they just launched a feed management system called the ShoppingAdvisor.

Here’s the excerpt from their blog:

Yesterday we took the wraps off ShoppingAdvisor, a product that allows retail marketers full control over their comparison shopping business.

ShoppingAdvisor is designed, from the ground up, to put your marketing team back in control of marketing your products. Day after day we talk to companies who are literally held hostage by their technical team as far as their comparison shopping business is concerned. We set out to develop a product that would change that. The result is ShoppingAdvisor, a fully self-managed comparison shopping engine management solution that gives the control back to marketing, for good.

So we’ve been working on this release for a while, and I thought it might be fun to tell a quick anecdote from the release.

Late one night in the midst of software development, one of our developers, Jon, was feeling a little down. One of the stories I relayed at the time, was that the only releases you really remember are ones where you are building something very ambitious, at least 10 things could go wrong, and there is a tight timeline. The point is no one remembers version 3.1.12 from early 2003. You remember the release where everyone was sleeping on the floor and the last bug was fixed at 6am the second before the code rolled out to production.
His question was classic, of course: “Are you trying to make this hard so we’ll remember it? A note in my cube might accomplish the same thing.”

Silence in the room.

Of course the release ships and everything’s OK, but I thought that was pretty funny at the time. I won’t relay the joke I told at launch time internally about the difference between a death march and a death sprint. I really prefer the term rapid development - isn’t it more positive?

I personally cannot wait to try it out and will certainly compare it with Feedperfect by Solid Cactus. More on that later and I’ll give you some exciting updates from eBay live 2007 in my next post.

Technorati Tags: channel advisor, shopping advisor, Feed Perfect, comparison shopping engine, PPC consultant

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