3-somes are the new 2-somes
Topics: Google, Link Building, Search Engine Optimization
Ok, I’m talking about link exchange. 
It used to be the case that you can just do 2 way link exchanges with other websites and achieve high ranking. Since 2006, Google has catched on to that and devalued the links generated from 2-way link exchanges.
As a result, I’ve seen lately a lot more link exchange schemes that involve 3 way exchanges. In essence, instead of website A linking to B and B to A (2-way) - website A will link to B, B to C, and C back to A. This way, it is much harder for the search engine to detect so all 3 parties will get a lot of quality links.
To add on to that, a lot of these link exchange schemes encourage the exchange of articles with link embedded in them to take advantage of the Latent Semantic Indexing (LSI) of Google. I wonder how long it’ll take for Google to catch on this time. For now, I’ll be taking advantage of this and advice you to do so too.
Technorati Tags: Search Engine Optimization, Link Building, Google, Marketing consultant
Michael Duz
June 25th, 2007
11:54 am
A couple of things you may find helpful Dominic.
3-way linking is not as you described. It is called 3-way linking because it involves 3 websites, nothing to do with the number of links which remain at 2, as in reciprocal linking.
For three way linking to occur one of the link partners must be in control of two websites.
For example the webmaster with two sites, lets call them Site A and Site B, requires a link to Site A from a webmaster with Site C.
With three way linking Site C will link to Site A and site B will link to site C thus avoiding a direct reciprocal link.
Also Google does not use LSI and you may find the article “The LSI Myth” on my site informative in this regard.
Best wishes.
- Michael