You’ve Got Traffic, Now What?

Written by Dominic Lee

One of the first thing new online business owners consider is how to get traffic. So they spend all their time reading about SEO, PPC, email marketing, banner ads… spend resource implementing what they learned - and then to find out they’re not making enough money from all the traffic they got.

Now what?

As important as traffic is to an online business, the ability to monetize those traffic is an even more important skill to possess. Monetizing your website traffic is not JUST about increasing your conversion rate by split testing and website redesign. Its about engaging with your visitors, find out what they’re REALLY looking for, and providing it to them.

For example, one of our ecommerce site www.wholesalecollegetextbooks.com recently experienced a 200% increase in net profit overnight just because I thought of a way to monetize lost traffic. Realizing that many visitors exit our website because they cannot find the book they need - instead of showing “no results” when visitors search for a book we do not have, we show them results from Amazon and redirect them so we monetize through Amazon’s affiliate program.

This is just one of MANY possible ways to enhance the monetization of your visitors. Remember, online profit is a formula of traffic*conversion*monetization - while traffic and conversion can be improved through repetitive work such as link building and split testing - monetization requires paying attention to what your customer want and creatively providing them with that.

Be creative.

Technorati Tags: Amazon, ecommerce, monetization, Amazon affiliate program, Affiliate marketing