Online Retailers - Get Ready For Cyber Monday!
Topics: Ecommerce, Internet Marketing, Retailing, Yahoo Store
For those of you who’re not familiar, the term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving Day and Christmas.
Whereas Black Friday is associated with traditional brick-and-mortar stores, “Cyber Monday” symbolizes a busy day for online retailers. The premise was that consumers would return to their offices after the Black Friday weekend, making purchases online that they were not able to make in stores. While the idea has not survived the test of time with sales data from recent years, however, Cyber Monday has evolved into a significant marketing event, sponsored by the National Retail Federation’s Shop.org division, in which online retailers offer low prices and promotions.
As an online retailer, you need to get your store ready for this big day. The couple most important factors include a clear shipping and refund policy, cyber Monday promotions, and most important - watch your advertising dollars to make sure they’re producing results. It is not unusual for Cyber Monday ad spending and search volume to triple - remember to monitor them closely!
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