Archive for the ‘Affiliate Marketing’ Category

August 8th, 2007

You’ve Got Traffic, Now What?

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Written by Dominic Lee

Topics: Affiliate Marketing, Ecommerce

One of the first thing new online business owners consider is how to get traffic. So they spend all their time reading about SEO, PPC, email marketing, banner ads… spend resource implementing what they learned - and then to find out they’re not making enough money from all the traffic they got.

Now what?

As important as traffic is to an online business, the ability to monetize those traffic is an even more important skill to possess. Monetizing your website traffic is not JUST about increasing your conversion rate by split testing and website redesign. Its about engaging with your visitors, find out what they’re REALLY looking for, and providing it to them.

For example, one of our ecommerce site recently experienced a 200% increase in net profit overnight just because I thought of a way to monetize lost traffic. Realizing that many visitors exit our website because they cannot find the book they need - instead of showing “no results” when visitors search for a book we do not have, we show them results from Amazon and redirect them so we monetize through Amazon’s affiliate program.

This is just one of MANY possible ways to enhance the monetization of your visitors. Remember, online profit is a formula of traffic*conversion*monetization - while traffic and conversion can be improved through repetitive work such as link building and split testing - monetization requires paying attention to what your customer want and creatively providing them with that.

Be creative.

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July 24th, 2007

Google’s Pay-Per-Action Beta Expanding Globally

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Written by Dominic Lee

Topics: Affiliate Marketing, Google, Google Adwords, Internet Marketing, PPC

Here’s the latest blog post on the Google Adwords Blog, announcing the global expanstion of PPA Beta.

In March, we launched the pay-per-action (PPA) beta in the United States. Today, we’re pleased to announce the worldwide expansion of the PPA beta. Here’s a note from Rob Kniaz, the product manager for PPA:

Starting today, advertisers who use AdWords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test, on a rolling basis. Eligible advertisers will see an alert in their AdWords account informing them that they can now try the PPA beta.

As a refresher, pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define (such as a lead, a sale, or a page view), after a visitor has clicked on your ad on a publisher’s site. With CPC and CPM campaigns, advertisers need to continuously monitor and tune their campaigns to meet their target CPA (cost-per-action). With pay-per-action campaigns, advertisers only need to set their desired cost-per-action and pay for completed actions to hit their CPA targets.

PPA ads will appear on publisher sites in the Google content network. Publishers are free to choose the PPA ads most relevant to their site and run them in new ad units.

I have been using PPA since it launched for one of my lead generation site and has generated pretty good results, how would it expanstion affect YOUR business. Leave us a comment and let us know!

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May 22nd, 2007

Google Analytics Change & eBay Affiliate Policy Change


Written by Dominic Lee

Topics: Affiliate Marketing, Ecommerce, Google, Google Adwords, Internet Marketing, eBay

Change in Google Analytics

Google Analytics has just changed its outlook last week. I haven’t had much time to play around with the new version but it seems like the layout is much better and contain more information than before. The new version is still in Beta so you can still login to your old version. More on that later when I get around to checking what the difference are between the old and new version.

Change in eBay’s affiliate policy

Another big change on internet marketing last week has to do with the recent changes in the affiliate program - at which you can now send traffic to YOUR OWN auctions and store listings.

The old rules prevented this, but now eBay has has wised up! In an announcement released today they’ve made the rules friendlier and the payouts higher.

Under the old rules (which were insane) you could send traffic to any destination on eBay EXCEPT your auction listings or store. That made no sense so I won’t try to explain why they had that rule.

It now makes more sense than ever to send pay per click ppc traffic (such as Google Adwords, or Yahoo Search Marketing) to your own eBay listings.

Once you sign up for the eBay affiliate program you can send traffic to ANY ebay destination and…

- 40% to 65% commission on eBay Revenue generated from ALL purchases
- up to $35 in commission per new active user referral

I love the “flexible destination” feature of the eBay affiliate program. Even if a customer you send to eBay buys from a competitor of yours and you still get paid!

This just opens up a whole new door of making easy money online. Are you kidding? You can just go on eBay, find a product that has a high ASP (average selling price) and high sell through - because the eBay commission is more - source that product, sell it on eBay, and drive traffic to your listing using pay per click ppc while making extra commission off them! Can this get any easier?

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