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Archive for the ‘Ecommerce’ Category

April 13th, 2007

Make Pay-per-click Advertising Work For You

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Written by Dominic Lee

Topics: Ecommerce, Google Adwords, Internet Marketing

From what I hear, seems like a lot of people are having trouble with PPC and not getting the results they wanted or even losing a ton of money on it.

The fact is PPC works - if you know how to do it.

I’ll share my PPC experience with you as a Google certified adwords professional and PPC consultant. It had worked very well with my stores and my other online sites.

Here’re my REALLY SIMPLE SYSTEM to make it work for you.

Find out 5 products in your store which 1)have a high selling rate 2)have decent profit margin

Lets say one of this product is Golfpro(brandname) Golfer Max(model name) Golf Club (what it is)

Now set up a CAMPAIGN called “Brand + Product”, setup an adgroup called “Golferpro Golfer Max Golf Club”

Then make a list of those keywords CLOSELY related to the product, i.e. Golferpro Golfer Max, Golferpro GolferMax Golf Club….

And then use this program called Adwords Wrapper (its free) to wrap that list of keywords to include exact match, broad match, and phrase match.

Bid on these keywords in your adgroup AND stop the content network display of your ad. (there can be exception to this IF your profit margin and sell through is super high)

Bid the amount which allows your ad to show up as postion 3-5 (again exception if your profit margin and sell through is super high - in that case you will want to be in position 1-2)

Ok, at this point, your PPC campaign should do very well.

BUT to gain an extra edge, here’s what you do!

Find out the ONE keyword that has a decent conversion and HIGH search volume. Lets say in this case is Golferpro Golfer Max. Ok now REGISTER this domain and do a 301 redirect of this domain to your website’s page of that product. And use this domain instead for your URL! This will boost your CTR and conversion to you’ve never seen before.

Once this worked for you and making the kind of margin you like, now do it again and extend it to more products!

Hope this helps.

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April 6th, 2007

eBay got a new look

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Written by Dominic Lee

Topics: Ecommerce

eBay just got a new look today. I personally like it a lot more than the old one but its no where near it needs to be (yea eBay’s design is pretty ugly in my opinion). So go check it out at eBay.com and let me know what you think.

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