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Archive for the ‘Google’ Category

November 5th, 2008

Important Message from Hilary Schneider Regarding Yahoo!/Google Agreement

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Written by Dominic Lee

Topics: Google, Internet Marketing, PPC, Yahoo


Things are not looking good for Yahoo

Got this email today:

Dear Advertiser,

We wanted to reach out to you directly regarding Google’s decision,
announced earlier today, to terminate the advertising services
agreement that the companies announced in June. Yahoo! continues to
believe in the benefits
Continue Reading »

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September 29th, 2008

You Need To Be Doing Business, Not SEO

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Written by Dominic Lee

Topics: Google, Internet Marketing, Link Building, Search Engine Optimization

I just checked the Google Pagerank today for my various sites and noticed that Google have just updated their pagerank. I have some sites which Pagerank have gone up and some which have gone down - that wasn’t what surprises me.

What surprises me is that for the FIRST time EVER - Google Pagerank is proportional to the level of business I’m doing on a site and the traffic that I get for it!! Continue Reading »

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September 4th, 2008

Google Chrome Launched And My Review!!

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Written by Dominic Lee

Topics: Ecommerce, Google, Internet Marketing


Check out this video by Google on Youtube to find out this new browser by Google.

You can download it at www.google.com/chrome

Couple noticeable differences between Chrome and other browsers:
- Integration of the search box with the address bar
- Ability to drag and drop tabs (amazing)
- Automatic detection of in site search engine
- Seperation of browser application with desktop application, so one’s crash would not affect the other

I’ve downloaded it and started using it, it is, as advertised, very fast and stable. The only setback I have so far is that it doesn’t work with Roboform (which I cannot live without) yet.

Anyway, go download it and check it out for yourself.

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June 3rd, 2008

Google Adwords New Change - Automatic Matching

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Written by Dominic Lee

Topics: Google, Google Adwords, Internet Marketing, PPC

Google Adwords is the most popular (and well-used) platform for advertisers on the web. Everyone uses it. And while, at least for a little while, none of these people are going anywhere, Google’s newest addition to their adwords application is causing a stir.

Basically, they added a feature for advertisers called ‘automatic matching.’ The simple version of how Adwords works is that you enter certain keywords Continue Reading »

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February 3rd, 2008

Microsoft Acquiring Yahoo? What this means to YOU and ME.

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Written by Dominic Lee

Topics: Business Opportunities, General Business, Google, Microsoft, Yahoo

Unless you have been hiding in a cave, you should know that Microsoft is trying to acquire Yahoo and all the dramas that went along with it (i.e. Yahoo declining the offer and Mircosoft turn “hostile”, Yahoo looking for deals from private equities and other media companies like News Corp., Google bringing up the whole anti-trust thing again in revenge for when Microsoft protested against Google’s acquistion of Double Click…)

Since opinions, speculations, & suggestions are ALL OVER the internet and paper about this ordeal, I thought I would chim in and give my 2 cents.

Is this a surpise?

Hardly, it has been widely speculated that Microsoft is looking to acquire Yahoo since 4th Quarter last year. In fact, in Merrill Lynch’s “Top 10 Internet Themes for 1H’08″ report, it has been mentioned and speculated. Seriously, for Microsoft to even stand a chance Continue Reading »

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October 29th, 2007

Google Adwords New Feature - Compare Performance

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Written by Dominic Lee

Topics: Google, Google Adwords, Internet Marketing, PPC

Google Adwords just came out with a cool neat new feature which allows you to compare performance across two date ranges and / or metrics on Account Snapshot

They recently updated the Account Snapshot page with new features that let you:

  • Select a specific date range or ranges for viewing ad performance by metric.
  • Compare metrics over two time periods.
  • View two different charts and stats that compare and contrast metrics and dates.
  • For instance, you can compare your Average CPC for the last 7 days of this month and your Average CPC for the last 7 days of March. Or you can compare your CTR for July 13–20 with your Conversion Rate for August 3–15.

    This will really help with monitoring and improving your Google Adwords marking. Don’t know how to do it? Get an adwords consultant like me!

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    October 28th, 2007

    Google Page Rank Updated

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    Written by Dominic Lee

    Topics: Ecommerce, Google, Internet Marketing, Search Engine Optimization

    Google just updated the page rank two days ago, so please check it out to see if you website are getting some Google love!

    Don’t know how to check Google Page Rank?

    Just download the google toolbar and you’ll see.

    Don’t know what page rank is? Um… sorry this blog is not for you.

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    October 10th, 2007

    4 Things Google Checkout Need to Do To Take Paypal

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    Written by Dominic Lee

    Topics: Ecommerce, Google, Google Adwords, Google Checkout, PPC, Paypal, Yahoo Store, eBay

    Google Checkout has launched for over a year and if you look at the marketplace right now, even though they had made a huge effort in promoting it (free processing, gift certificates…), the adoption of Google checkout is still not as prevalent as they (or I) want it to be.

    How do I know it is not doing too hot? Just do some random searches on Google and you’ll see that not many advertisers have the Google Checkout badge next to their ad.

    Here’re couple suggestions as to what Google checkout needs to do in order to give Paypal a run for their money:

    1. Get on eBay

    eBay being the biggest auction marketplace website in the world. It is a huge disadvantage to not be able to be used on eBay. Now, this is easier said than done of course, because eBay owns Paypal, which is Checkout’s biggest competitor. But is it possible to assert some pressure on eBay with the Adwords thing?

    2. Get on Yahoo Store

    Yahoo store is probably the biggest ecommerce platform online. If Checkout can do a join venture with Yahoo store just like what Paypal did, a lot more Yahoo merchants are going to adopt it. I know for a fact that many Yahoo store merchants want to take Google Checkout but don’t know where to get it integrated. (btw, it can be done) The main problem Yahoo store has with Google checkout is the TOS of Google checkout requires the checkout button to occur BEFORE the cart, which then violates the TOS of Yahoo store. Seems like for this to happen, some compromise has to be reached.

    3. More benefits for Adwords Advertiser

    Instead of giving free processing for the amount merchants advertise on Adwords, how about giving free adwords for the amount merchants process through Google Checkout? If Google checkout does that, I can see merchants pushing Google Checkout REALLY hard.

    4. Buy Bill Me Later

    Bill Me Later is one of the most widely adopted and fastest growing alternative payment method on the market. Google, you guys have so much money and have invested so much on Checkout already. Why not buy Bill Me Later? If you can buy it and somehow integrate the 2. The potential is unlimited.

    I’m really tired of seeing Paypal dominating the online payment processing game, and I do believe Checkout is a superior product to Paypal. So guys at Checkout, please see if these suggestions are feasible for you.

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    October 2nd, 2007

    Yahoo Launched New Changes to Search & What It Means to Google

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    Written by Dominic Lee

    Topics: Google, Internet Marketing, PPC, Search Engine Optimization, Yahoo

    Yahoo Search Engine has just launched a series of new changes to its search function. The most notable change to it is the addition of Yahoo! Search Assist.

    Quoting from Yahoo:

    Most of you have already seen the real-time query suggestions we launched on Yahoo.com in July. Yahoo! Search Assist kicks it up a notch, bringing those suggestions to the search results page, along with related concepts that give users a point-and-click query refinement capability that enables them to explore a subject area they may be unfamiliar with.

    Search ‘united nations,’ for example, and the new Search Assist knows that the following concepts are related to your query: general assembly, 1945, league of nations, secretary general, etc. Want to refine your query to explore ‘united nations’ + ‘general assembly’? Just click on the ‘general assembly’ suggestion. You now get a new set of results and new concepts related to ‘united nations general assembly.’ Exploring further is now simply a matter of clicking on new concepts.

    One thing you’ll find when you use our new search experience is that Search Assist “automagically” drops down from the search box on the results page when it senses that you’re having difficulty formulating a query. But it only shows up when you need it or ask for it. It then offers real-time suggestions and concepts to explore, just like on Yahoo.com. We did this to avoid a common complaint about assistance technologies offered by other search engines — the “persistent assistance” that puts suggestions on the page regardless of whether a user wants or needs them.

    Yahoo have been testing Search Assist over the past few months and they have seen significant improvements in user satisfaction from those tests. One metric we found was a 61% increase in successful task completion when users had Search Assist as part of their search experience.

    I see these changes as positive for Yahoo and definitely closes the gap in terms of its usability with Google. It seems to me that Yahoo is taking a different route from Google by launching this search assist. What Google is trying to do is to understand searching behavior and come up with the suggestions themselves, where here Yahoo is trying to rely on the user to further refine the search results. This is certainly interesting to see how it pans out as to which model do searchers prefer and see if Google really has the ability to UNDERSTAND completely searching behavior and provide accurate suggestions.

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    August 21st, 2007

    Adwords Consultant - yes or no?

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    Written by Dominic Lee

    Topics: Google, Google Adwords, Internet Marketing, Outsourcing, PPC, Search Engine Optimization

    Besides being an ecommerce entrepreneur, I sometimes provide consultation for business friends for their internet marketing like SEO and Google adwords management.

    One of the first questions I get the most is - do I need an Adwords consultant?

    The answer is yes.

    Many business owners with a new online presence thought Google adwords is simply straight forward bidding on some keywords, writting some ads, and put it on Google. This cannot be farther away from the truth.

    The truth is, a successful Google Adwords campaign require detail research of prospects’ search behavior, careful planning of adgroups, thorough copywriting of ads, choosing of landing page and conversion funnel, plus ongoing monitoring and split testing.

    I recommend that if you’re serious about expanding your online business or using internet marketing to grow your company - go get an Adwords Consultant and outsource your PPC!

    (Am I taking on new client? Not really at the moment, but you can email me to see when I’ll be available.)

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