Archive for the ‘Google Adwords’ Category

June 3rd, 2008

Google Adwords New Change - Automatic Matching

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Written by Dominic Lee

Topics: Google, Google Adwords, Internet Marketing, PPC

Google Adwords is the most popular (and well-used) platform for advertisers on the web. Everyone uses it. And while, at least for a little while, none of these people are going anywhere, Google’s newest addition to their adwords application is causing a stir.

Basically, they added a feature for advertisers called ‘automatic matching.’ The simple version of how Adwords works is that you enter certain keywords Continue Reading »

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October 29th, 2007

Google Adwords New Feature - Compare Performance

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Written by Dominic Lee

Topics: Google, Google Adwords, Internet Marketing, PPC

Google Adwords just came out with a cool neat new feature which allows you to compare performance across two date ranges and / or metrics on Account Snapshot

They recently updated the Account Snapshot page with new features that let you:

  • Select a specific date range or ranges for viewing ad performance by metric.
  • Compare metrics over two time periods.
  • View two different charts and stats that compare and contrast metrics and dates.
  • For instance, you can compare your Average CPC for the last 7 days of this month and your Average CPC for the last 7 days of March. Or you can compare your CTR for July 13–20 with your Conversion Rate for August 3–15.

    This will really help with monitoring and improving your Google Adwords marking. Don’t know how to do it? Get an adwords consultant like me!

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    October 10th, 2007

    4 Things Google Checkout Need to Do To Take Paypal

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    Written by Dominic Lee

    Topics: Ecommerce, Google, Google Adwords, Google Checkout, PPC, Paypal, Yahoo Store, eBay

    Google Checkout has launched for over a year and if you look at the marketplace right now, even though they had made a huge effort in promoting it (free processing, gift certificates…), the adoption of Google checkout is still not as prevalent as they (or I) want it to be.

    How do I know it is not doing too hot? Just do some random searches on Google and you’ll see that not many advertisers have the Google Checkout badge next to their ad.

    Here’re couple suggestions as to what Google checkout needs to do in order to give Paypal a run for their money:

    1. Get on eBay

    eBay being the biggest auction marketplace website in the world. It is a huge disadvantage to not be able to be used on eBay. Now, this is easier said than done of course, because eBay owns Paypal, which is Checkout’s biggest competitor. But is it possible to assert some pressure on eBay with the Adwords thing?

    2. Get on Yahoo Store

    Yahoo store is probably the biggest ecommerce platform online. If Checkout can do a join venture with Yahoo store just like what Paypal did, a lot more Yahoo merchants are going to adopt it. I know for a fact that many Yahoo store merchants want to take Google Checkout but don’t know where to get it integrated. (btw, it can be done) The main problem Yahoo store has with Google checkout is the TOS of Google checkout requires the checkout button to occur BEFORE the cart, which then violates the TOS of Yahoo store. Seems like for this to happen, some compromise has to be reached.

    3. More benefits for Adwords Advertiser

    Instead of giving free processing for the amount merchants advertise on Adwords, how about giving free adwords for the amount merchants process through Google Checkout? If Google checkout does that, I can see merchants pushing Google Checkout REALLY hard.

    4. Buy Bill Me Later

    Bill Me Later is one of the most widely adopted and fastest growing alternative payment method on the market. Google, you guys have so much money and have invested so much on Checkout already. Why not buy Bill Me Later? If you can buy it and somehow integrate the 2. The potential is unlimited.

    I’m really tired of seeing Paypal dominating the online payment processing game, and I do believe Checkout is a superior product to Paypal. So guys at Checkout, please see if these suggestions are feasible for you.

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    August 21st, 2007

    Adwords Consultant - yes or no?

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    Written by Dominic Lee

    Topics: Google, Google Adwords, Internet Marketing, Outsourcing, PPC, Search Engine Optimization

    Besides being an ecommerce entrepreneur, I sometimes provide consultation for business friends for their internet marketing like SEO and Google adwords management.

    One of the first questions I get the most is - do I need an Adwords consultant?

    The answer is yes.

    Many business owners with a new online presence thought Google adwords is simply straight forward bidding on some keywords, writting some ads, and put it on Google. This cannot be farther away from the truth.

    The truth is, a successful Google Adwords campaign require detail research of prospects’ search behavior, careful planning of adgroups, thorough copywriting of ads, choosing of landing page and conversion funnel, plus ongoing monitoring and split testing.

    I recommend that if you’re serious about expanding your online business or using internet marketing to grow your company - go get an Adwords Consultant and outsource your PPC!

    (Am I taking on new client? Not really at the moment, but you can email me to see when I’ll be available.)

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    August 10th, 2007

    Breaking! Google changes formula for top ad placement

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    Written by Dominic Lee

    Topics: Google, Google Adwords, Internet Marketing, PPC

    Ok here’s a breaking news, I just found out from my adwords account that Google is changing its formula for top a placement on adwords. Here’re the details from Google:

    In the coming weeks, we’re improving how high quality ads are selected for top positions above Google search results. This change is designed to improve the quality of our ad results, and to give you more control over achieving top ad placement.

    The core components of the top ad placement formula will remain price and quality. However, we are improving the way we factor price into the formula. We’re also adjusting the way your actual cost-per-click (CPC) is determined for ads in top spots. As always, only ads that meet our stringent quality requirements will be eligible to appear in top spots.

    What are the details?

    In the current top ad placement formula, we consider your Quality Score and your actual CPC, which is determined in part by the bids of advertisers below you. Even if you have a high quality ad, if advertisers below you are not bidding very much, your actual CPC may not be high enough to qualify your ad to appear in a top position.

    With this new formula, instead of considering your actual CPC, we’ll consider your maximum CPC bid, which you control. This means that your ad’s eligibility to be promoted is no longer dependent on the bids of advertisers below you. Therefore, if you have a high quality ad, you now have more control to achieve a top position by increasing your maximum CPC.

    Your actual CPC will continue to be determined by the auction, but subject to a minimum price for top spots. The minimum price is based on the quality of your ad and is the minimum amount required for your ad to achieve top placement above Google search results. As always, the higher your ad’s quality, the less you will pay. And you will never be charged more than your maximum CPC bid.

    How might this affect me?

    We anticipate that most of your ads will continue to perform as they have in the past. In some cases, you may see that ads previously shown alongside search results are now shown in top spots, and vice versa. As a result, you may see a change in the average number of clicks and average CPCs for impacted ads.

    I think this is a great move by Google and will further ensure higher quality ads to achieve the top placement. The problem, however is, do you REALLY want top placement - which typically attracts tons of low quality click?

    Let me know what you think about this new change in the comment section!

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    July 24th, 2007

    Google’s Pay-Per-Action Beta Expanding Globally

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    Written by Dominic Lee

    Topics: Affiliate Marketing, Google, Google Adwords, Internet Marketing, PPC

    Here’s the latest blog post on the Google Adwords Blog, announcing the global expanstion of PPA Beta.

    In March, we launched the pay-per-action (PPA) beta in the United States. Today, we’re pleased to announce the worldwide expansion of the PPA beta. Here’s a note from Rob Kniaz, the product manager for PPA:

    Starting today, advertisers who use AdWords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test, on a rolling basis. Eligible advertisers will see an alert in their AdWords account informing them that they can now try the PPA beta.

    As a refresher, pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define (such as a lead, a sale, or a page view), after a visitor has clicked on your ad on a publisher’s site. With CPC and CPM campaigns, advertisers need to continuously monitor and tune their campaigns to meet their target CPA (cost-per-action). With pay-per-action campaigns, advertisers only need to set their desired cost-per-action and pay for completed actions to hit their CPA targets.

    PPA ads will appear on publisher sites in the Google content network. Publishers are free to choose the PPA ads most relevant to their site and run them in new ad units.

    I have been using PPA since it launched for one of my lead generation site and has generated pretty good results, how would it expanstion affect YOUR business. Leave us a comment and let us know!

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    May 22nd, 2007

    Google Analytics Change & eBay Affiliate Policy Change


    Written by Dominic Lee

    Topics: Affiliate Marketing, Ecommerce, Google, Google Adwords, Internet Marketing, eBay

    Change in Google Analytics

    Google Analytics has just changed its outlook last week. I haven’t had much time to play around with the new version but it seems like the layout is much better and contain more information than before. The new version is still in Beta so you can still login to your old version. More on that later when I get around to checking what the difference are between the old and new version.

    Change in eBay’s affiliate policy

    Another big change on internet marketing last week has to do with the recent changes in the affiliate program - at which you can now send traffic to YOUR OWN auctions and store listings.

    The old rules prevented this, but now eBay has has wised up! In an announcement released today they’ve made the rules friendlier and the payouts higher.

    Under the old rules (which were insane) you could send traffic to any destination on eBay EXCEPT your auction listings or store. That made no sense so I won’t try to explain why they had that rule.

    It now makes more sense than ever to send pay per click ppc traffic (such as Google Adwords, or Yahoo Search Marketing) to your own eBay listings.

    Once you sign up for the eBay affiliate program you can send traffic to ANY ebay destination and…

    - 40% to 65% commission on eBay Revenue generated from ALL purchases
    - up to $35 in commission per new active user referral

    I love the “flexible destination” feature of the eBay affiliate program. Even if a customer you send to eBay buys from a competitor of yours and you still get paid!

    This just opens up a whole new door of making easy money online. Are you kidding? You can just go on eBay, find a product that has a high ASP (average selling price) and high sell through - because the eBay commission is more - source that product, sell it on eBay, and drive traffic to your listing using pay per click ppc while making extra commission off them! Can this get any easier?

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    April 29th, 2007

    Questions Cleared Up About Google’s Cost Per Action Model

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    Written by Dominic Lee

    Topics: Google, Google Adwords, Internet Marketing

    Since Cost Per Action advertising model has been introduced by Google, there have been many questions about it in the industry. Today, Google cleared up some of them in its blog post:

    Do pay-per-action ads show on or on sites in the search network?
    No. Pay-per-action ads are not eligible to show on or in the Google search network. They’re only eligible to display in the Google content network.

    I am an advertiser using My Client Center (MCC) and am interested in the pay-per-action beta test for my clients, as well as for my own business. What are my sign up options?
    We’re only adding individual AdWords accounts to the beta test, so if you are an advertiser managing multiple accounts with an MCC, you can add the individual accounts that you believe will benefit from pay-per-action, including your own.

    Is it possible to set a cost-per-action (CPA) value (i.e. the amount I’d like to pay for a specific action) as a percentage of the amount of the purchase rather than as a fixed amount per purchase?
    We don’t currently offer the option to set a CPA value as a percentage. The cost-per-action value must be a fixed amount.

    I am also an AdSense publisher and would like to participate in this test. How can I sign up?
    Please visit the AdSense referrals beta site, on which you’ll find a ‘Sign Up’ link.

    I am not a US advertiser, and wonder when pay-per-action will be available in my country?
    Although we plan to extend the pay-per-action beta test to advertisers outside of the US in the future, we don’t currently have a date for when this option may become available in other countries.

    Although I am not a US advertiser, my campaigns do target US customers. Can I participate in the beta?
    At this time, we’re only accepting advertisers who have a billing address located in the United States.

    Have you start advertising on Google’s new program yet? If not, what is holding you back? Let us know!

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    April 18th, 2007

    Adwords Introducing Preferred Cost Bidding

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    Written by Dominic Lee

    Topics: Google Adwords, Internet Marketing

    Google introduced a new bidding option today called preferred cost bidding — a feature designed to help you save time while achieving your advertising cost goals more consistently. Instead of setting a maximum cost-per-click (CPC) or cost-per-impression (CPM) bid, you can set a preferred CPC or CPM bid that represents the average price you want to pay.

    For example, suppose you want to pay an average CPC of $0.50. Currently, you need to regularly monitor and adjust your maximum CPC bids to keep your costs at or around $0.50 per click. Using preferred cost bidding, you can simply tell us that you want your average CPC to be $0.50, and we’ll manage your bids to reach that goal.

    This feature will be released to all advertisers over the next few days. You’ll find it on the Edit Campaign Settings page in your account.

    I’m kind of neutral towards this new feature, simply put it - I won’t use it much.

    For me, CPC is not the first thing I look at, I look at my keywords position AND my conversion first - and then I figure out whether the ROI is positive at that amount of CPC. I then adjust my CPC to obtain the keyword position and conversion I like. By controlling the CPC amount first, you are NOT controlling your keyword position and conversion as it should be - its simply a backward approach to doing PPC.

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    April 13th, 2007

    Make Pay-per-click Advertising Work For You

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    Written by Dominic Lee

    Topics: Ecommerce, Google Adwords, Internet Marketing

    From what I hear, seems like a lot of people are having trouble with PPC and not getting the results they wanted or even losing a ton of money on it.

    The fact is PPC works - if you know how to do it.

    I’ll share my PPC experience with you as a Google certified adwords professional and PPC consultant. It had worked very well with my stores and my other online sites.

    Here’re my REALLY SIMPLE SYSTEM to make it work for you.

    Find out 5 products in your store which 1)have a high selling rate 2)have decent profit margin

    Lets say one of this product is Golfpro(brandname) Golfer Max(model name) Golf Club (what it is)

    Now set up a CAMPAIGN called “Brand + Product”, setup an adgroup called “Golferpro Golfer Max Golf Club”

    Then make a list of those keywords CLOSELY related to the product, i.e. Golferpro Golfer Max, Golferpro GolferMax Golf Club….

    And then use this program called Adwords Wrapper (its free) to wrap that list of keywords to include exact match, broad match, and phrase match.

    Bid on these keywords in your adgroup AND stop the content network display of your ad. (there can be exception to this IF your profit margin and sell through is super high)

    Bid the amount which allows your ad to show up as postion 3-5 (again exception if your profit margin and sell through is super high - in that case you will want to be in position 1-2)

    Ok, at this point, your PPC campaign should do very well.

    BUT to gain an extra edge, here’s what you do!

    Find out the ONE keyword that has a decent conversion and HIGH search volume. Lets say in this case is Golferpro Golfer Max. Ok now REGISTER this domain and do a 301 redirect of this domain to your website’s page of that product. And use this domain instead for your URL! This will boost your CTR and conversion to you’ve never seen before.

    Once this worked for you and making the kind of margin you like, now do it again and extend it to more products!

    Hope this helps.

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