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Archive for the ‘Internet Marketing’ Category

July 1st, 2008

Internet Retailer Conference 2008 in Chicago Day 1

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Written by Dominic Lee

Topics: Ecommerce, Internet Marketing, Traveling, Yahoo Store


Keynote Presentation By Mike Boylson, CMO of J.C. Penney Co. Inc.

Day 1:

We kicked off Day 1 of the Internet Retailer Conference 2008 with registration (registration was a breeze, well done!) and a continental breakfast where we networked with fellow ecommerce entrepreneurs, vendors, and speakers. The food was ok… (horrible), Continue Reading »

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June 23rd, 2008

Perry Marshall’s 2 Day 4 Men Intensive Review

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Written by Dominic Lee

Topics: Internet Marketing, Traveling


From left to right: David Ciccarelli, Dominic Lee, Tony, Perry Marshall, Youcef Benloucif, and Barry McDonagh

Hey guys, sorry for not posting for a while. The reason is because I have been busy in the US for the past 3 weeks attending the Internet Retailer Conference & eBay Live 2008, a 2 Day 4 Men Intensive and Roundtable meeting with Perry Marshall, and attending my sister’s graduation at Northwestern University. Anyhow, this week, I will be posting about my Continue Reading »

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June 3rd, 2008

Google Adwords New Change - Automatic Matching

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Written by Dominic Lee

Topics: Google, Google Adwords, Internet Marketing, PPC

Google Adwords is the most popular (and well-used) platform for advertisers on the web. Everyone uses it. And while, at least for a little while, none of these people are going anywhere, Google’s newest addition to their adwords application is causing a stir.

Basically, they added a feature for advertisers called ‘automatic matching.’ The simple version of how Adwords works is that you enter certain keywords Continue Reading »

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May 25th, 2008

“Thunder” To Web 2.0

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Written by Dominic Lee

Topics: General Business, Internet Marketing, Web 2.0

If you don’t know who Gary Vaynerchuck is, he should really check him out. He’s the frantic voice (and face) behind the wildly popular video-blog wine Library TV, where he reviews both expensive and inexpensive wines with a flair only he can bring (he calls it bringing the ‘thunder’). More than a great Continue Reading »

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May 18th, 2008

Hong Kong Red Cross Website Sucks

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Written by Dominic Lee

Topics: China, Internet Marketing, Non-profits, Politics

It seems like we’re in an era of natural disasters. The US is still recovering from Katrina, while these past two weeks we’ve seen tornadoes all across the Midwest, a huge cyclone in Myanmar (Burma) and a devastating earthquake in Sichuan, China. It’s sad to see so many people lose their lives, and so many people have theirs disrupted.

In addition to making me sad, these type of events inspire me to help out other people. I’m a successful entrepreneur, and I consider myself a Continue Reading »

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January 8th, 2008

Do YOU Have Business Resolutions For 2008?

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Written by Dominic Lee

Topics: Business Opportunities, Ecommerce, General Business, Internet Marketing

If not, you should.

New year is a great time for busy entrepreneurs like us to really sit down, think about what we did this past year with our business, set goals for the new year, and create a roadmap to get there.

In 2008, our company main objective is to create a better customer experience, by adding a full time phone support staff and toll-free support no. on all our websites. We’ll also refine our refund and shipping policies to give our customer stronger protection and more flexibility in returning products to us.

We’re launching two ecommerce sites (ShopBeads.com and GolfIsEasy.com) in late January, and may look into 1-2 more towards June. Our target this year Continue Reading »

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December 11th, 2007

What is Green Monday - the Busiest Online Shopping Day of the Year

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Written by Dominic Lee

Topics: Comparison Shopping Engine, Ecommerce, Internet Marketing, PPC, Paypal, Retailing, Yahoo Store, eBay

Hot off the news, yesterday, December 10, marked the busiest online shopping day of the year for eBay.

Here’s some info from Business Wire:

While Cyber Monday remains an important milestone because it marks the beginning of the online holiday shopping season, data from eBay Inc. companies indicates that online shopping actually peaks on the second Monday in December. eBay Inc. companies have named Continue Reading »

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November 30th, 2007

Hackersafe Is Stupid - But It Works

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Written by Dominic Lee

Topics: Conversion Rate, Ecommerce, Internet Marketing, Retailing, Yahoo Store

Adding the Hackersafe badge on a already secured Yahoo store is probably the stupidest idea ever in the history of business - considering that it costs $1200 a year per site and does really nothing (for a Yahoo store anyway) besides adding a security badge on your website.

O well, as stupid as it is, it works… the conversion rate among my 3 websites increased by 20% overnight…

Go figure.

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November 25th, 2007

Online Retailers - Get Ready For Cyber Monday!

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Written by Dominic Lee

Topics: Ecommerce, Internet Marketing, Retailing, Yahoo Store

For those of you who’re not familiar, the term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving Day and Christmas.

Whereas Black Friday is associated with traditional brick-and-mortar stores, “Cyber Monday” symbolizes a busy day for online retailers. The premise was that consumers would return to their offices after the Black Friday weekend, making purchases online that they were not able to make in stores. While the idea has not survived the test of time with sales data from recent years, however, Cyber Monday has evolved into a significant marketing event, sponsored by the National Retail Federation’s Shop.org division, in which online retailers offer low prices and promotions.

As an online retailer, you need to get your store ready for this big day. The couple most important factors include a clear shipping and refund policy, cyber Monday promotions, and most important - watch your advertising dollars to make sure they’re producing results. It is not unusual for Cyber Monday ad spending and search volume to triple - remember to monitor them closely!

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November 9th, 2007

Rice Alliance Information Technology & Web 2.0 Forum

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Written by Dominic Lee

Topics: Business Opportunities, General Business, Internet Marketing, Startup Business, Venture Capital

I went to the Information Technology and Web 2.0 Forum at Jones School of Business yesterday held by Rice Alliance. It has been a while since I’ve been back to Rice (ok maybe not, I was there for homecoming last week), but it felt kind of weird going back.

Anyhow, back to the forum. It was GREAT. We heard five web 2.0 companies present their detailed business model, countless elevator pitches by startups, and feedback from a panel of VCs.

It was my first time to the forum (I was tempted to go last year but didn’t) and I was thrilled to find out there are so many like minded people in the Houston community. In a way, it reiterates and confirms what you’re doing and it was fun talking to other entrepreneurs, capital guys, and vendors about each other’s business.

Two ventures that captured my mind the most is IdeaTango.com and OpMom.com; both of which are niche social networking site with great potential, both spokeperson was very nice (Lisa Lylod & Carrie Pacini) and I’m interested to see the development of those two companies in the next 12 months.

Another guy that I remembered the most is Blair Garrou, Managing Director from DFJ Mercury (a VC) - he seems to have a really good understanding of the web 2.0 industry and provided a lot of insights in the final session. I immediately try to add him on Linkedin this morning and found out that he has over 300 contacts - wow.

I also learned about this open house event for entreprenuers to network called Open Coffee Club and coincidently, its right down the street from where I’m staying right now (Groundz Coffee on Bagby), so you bet I’ll be there next week.

Anyhow, it was a great event and props for Rice Alliance, Jones School, and all those that were involved. Hopefully, I’ll be able to go next year if I am at Houston.

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