Archive for the ‘Link Building’ Category

I just checked the Google Pagerank today for my various sites and noticed that Google have just updated their pagerank. I have some sites which Pagerank have gone up and some which have gone down - that wasn’t what surprises me.

What surprises me is that for the FIRST time EVER - Google Pagerank is proportional to the level of business I’m doing on a site and the traffic that I get for it!! Continue Reading »

Ok, I’m talking about link exchange.

It used to be the case that you can just do 2 way link exchanges with other websites and achieve high ranking. Since 2006, Google has catched on to that and devalued the links generated from 2-way link exchanges.

As a result, I’ve seen lately a lot more link exchange schemes that involve 3 way exchanges. In essence, instead of website A linking to B and B to A (2-way) - website A will link to B, B to C, and C back to A. This way, it is much harder for the search engine to detect so all 3 parties will get a lot of quality links.

To add on to that, a lot of these link exchange schemes encourage the exchange of articles with link embedded in them to take advantage of the Latent Semantic Indexing (LSI) of Google. I wonder how long it’ll take for Google to catch on this time. For now, I’ll be taking advantage of this and advice you to do so too.

Technorati Tags: Search Engine Optimization, Link Building, Google, Marketing consultant