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Archive for the ‘PPC’ Category

November 5th, 2008

Important Message from Hilary Schneider Regarding Yahoo!/Google Agreement

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Written by Dominic Lee

Topics: Google, Internet Marketing, PPC, Yahoo


Things are not looking good for Yahoo

Got this email today:

Dear Advertiser,

We wanted to reach out to you directly regarding Google’s decision,
announced earlier today, to terminate the advertising services
agreement that the companies announced in June. Yahoo! continues to
believe in the benefits
Continue Reading »

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June 3rd, 2008

Google Adwords New Change - Automatic Matching

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Written by Dominic Lee

Topics: Google, Google Adwords, Internet Marketing, PPC

Google Adwords is the most popular (and well-used) platform for advertisers on the web. Everyone uses it. And while, at least for a little while, none of these people are going anywhere, Google’s newest addition to their adwords application is causing a stir.

Basically, they added a feature for advertisers called ‘automatic matching.’ The simple version of how Adwords works is that you enter certain keywords Continue Reading »

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December 11th, 2007

What is Green Monday - the Busiest Online Shopping Day of the Year

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Written by Dominic Lee

Topics: Comparison Shopping Engine, Ecommerce, Internet Marketing, PPC, Paypal, Retailing, Yahoo Store, eBay

Hot off the news, yesterday, December 10, marked the busiest online shopping day of the year for eBay.

Here’s some info from Business Wire:

While Cyber Monday remains an important milestone because it marks the beginning of the online holiday shopping season, data from eBay Inc. companies indicates that online shopping actually peaks on the second Monday in December. eBay Inc. companies have named Continue Reading »

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October 29th, 2007

Google Adwords New Feature - Compare Performance

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Written by Dominic Lee

Topics: Google, Google Adwords, Internet Marketing, PPC

Google Adwords just came out with a cool neat new feature which allows you to compare performance across two date ranges and / or metrics on Account Snapshot

They recently updated the Account Snapshot page with new features that let you:

  • Select a specific date range or ranges for viewing ad performance by metric.
  • Compare metrics over two time periods.
  • View two different charts and stats that compare and contrast metrics and dates.
  • For instance, you can compare your Average CPC for the last 7 days of this month and your Average CPC for the last 7 days of March. Or you can compare your CTR for July 13–20 with your Conversion Rate for August 3–15.

    This will really help with monitoring and improving your Google Adwords marking. Don’t know how to do it? Get an adwords consultant like me!

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    October 10th, 2007

    4 Things Google Checkout Need to Do To Take Paypal

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    Written by Dominic Lee

    Topics: Ecommerce, Google, Google Adwords, Google Checkout, PPC, Paypal, Yahoo Store, eBay

    Google Checkout has launched for over a year and if you look at the marketplace right now, even though they had made a huge effort in promoting it (free processing, gift certificates…), the adoption of Google checkout is still not as prevalent as they (or I) want it to be.

    How do I know it is not doing too hot? Just do some random searches on Google and you’ll see that not many advertisers have the Google Checkout badge next to their ad.

    Here’re couple suggestions as to what Google checkout needs to do in order to give Paypal a run for their money:

    1. Get on eBay

    eBay being the biggest auction marketplace website in the world. It is a huge disadvantage to not be able to be used on eBay. Now, this is easier said than done of course, because eBay owns Paypal, which is Checkout’s biggest competitor. But is it possible to assert some pressure on eBay with the Adwords thing?

    2. Get on Yahoo Store

    Yahoo store is probably the biggest ecommerce platform online. If Checkout can do a join venture with Yahoo store just like what Paypal did, a lot more Yahoo merchants are going to adopt it. I know for a fact that many Yahoo store merchants want to take Google Checkout but don’t know where to get it integrated. (btw, it can be done) The main problem Yahoo store has with Google checkout is the TOS of Google checkout requires the checkout button to occur BEFORE the cart, which then violates the TOS of Yahoo store. Seems like for this to happen, some compromise has to be reached.

    3. More benefits for Adwords Advertiser

    Instead of giving free processing for the amount merchants advertise on Adwords, how about giving free adwords for the amount merchants process through Google Checkout? If Google checkout does that, I can see merchants pushing Google Checkout REALLY hard.

    4. Buy Bill Me Later

    Bill Me Later is one of the most widely adopted and fastest growing alternative payment method on the market. Google, you guys have so much money and have invested so much on Checkout already. Why not buy Bill Me Later? If you can buy it and somehow integrate the 2. The potential is unlimited.

    I’m really tired of seeing Paypal dominating the online payment processing game, and I do believe Checkout is a superior product to Paypal. So guys at Checkout, please see if these suggestions are feasible for you.

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    October 2nd, 2007

    Yahoo Launched New Changes to Search & What It Means to Google

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    Written by Dominic Lee

    Topics: Google, Internet Marketing, PPC, Search Engine Optimization, Yahoo

    Yahoo Search Engine has just launched a series of new changes to its search function. The most notable change to it is the addition of Yahoo! Search Assist.

    Quoting from Yahoo:

    Most of you have already seen the real-time query suggestions we launched on Yahoo.com in July. Yahoo! Search Assist kicks it up a notch, bringing those suggestions to the search results page, along with related concepts that give users a point-and-click query refinement capability that enables them to explore a subject area they may be unfamiliar with.

    Search ‘united nations,’ for example, and the new Search Assist knows that the following concepts are related to your query: general assembly, 1945, league of nations, secretary general, etc. Want to refine your query to explore ‘united nations’ + ‘general assembly’? Just click on the ‘general assembly’ suggestion. You now get a new set of results and new concepts related to ‘united nations general assembly.’ Exploring further is now simply a matter of clicking on new concepts.

    One thing you’ll find when you use our new search experience is that Search Assist “automagically” drops down from the search box on the results page when it senses that you’re having difficulty formulating a query. But it only shows up when you need it or ask for it. It then offers real-time suggestions and concepts to explore, just like on Yahoo.com. We did this to avoid a common complaint about assistance technologies offered by other search engines — the “persistent assistance” that puts suggestions on the page regardless of whether a user wants or needs them.

    Yahoo have been testing Search Assist over the past few months and they have seen significant improvements in user satisfaction from those tests. One metric we found was a 61% increase in successful task completion when users had Search Assist as part of their search experience.

    I see these changes as positive for Yahoo and definitely closes the gap in terms of its usability with Google. It seems to me that Yahoo is taking a different route from Google by launching this search assist. What Google is trying to do is to understand searching behavior and come up with the suggestions themselves, where here Yahoo is trying to rely on the user to further refine the search results. This is certainly interesting to see how it pans out as to which model do searchers prefer and see if Google really has the ability to UNDERSTAND completely searching behavior and provide accurate suggestions.

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    August 21st, 2007

    Adwords Consultant - yes or no?

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    Written by Dominic Lee

    Topics: Google, Google Adwords, Internet Marketing, Outsourcing, PPC, Search Engine Optimization

    Besides being an ecommerce entrepreneur, I sometimes provide consultation for business friends for their internet marketing like SEO and Google adwords management.

    One of the first questions I get the most is - do I need an Adwords consultant?

    The answer is yes.

    Many business owners with a new online presence thought Google adwords is simply straight forward bidding on some keywords, writting some ads, and put it on Google. This cannot be farther away from the truth.

    The truth is, a successful Google Adwords campaign require detail research of prospects’ search behavior, careful planning of adgroups, thorough copywriting of ads, choosing of landing page and conversion funnel, plus ongoing monitoring and split testing.

    I recommend that if you’re serious about expanding your online business or using internet marketing to grow your company - go get an Adwords Consultant and outsource your PPC!

    (Am I taking on new client? Not really at the moment, but you can email me to see when I’ll be available.)

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    August 10th, 2007

    Breaking! Google changes formula for top ad placement

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    Written by Dominic Lee

    Topics: Google, Google Adwords, Internet Marketing, PPC

    Ok here’s a breaking news, I just found out from my adwords account that Google is changing its formula for top a placement on adwords. Here’re the details from Google:

    In the coming weeks, we’re improving how high quality ads are selected for top positions above Google search results. This change is designed to improve the quality of our ad results, and to give you more control over achieving top ad placement.

    The core components of the top ad placement formula will remain price and quality. However, we are improving the way we factor price into the formula. We’re also adjusting the way your actual cost-per-click (CPC) is determined for ads in top spots. As always, only ads that meet our stringent quality requirements will be eligible to appear in top spots.

    What are the details?

    In the current top ad placement formula, we consider your Quality Score and your actual CPC, which is determined in part by the bids of advertisers below you. Even if you have a high quality ad, if advertisers below you are not bidding very much, your actual CPC may not be high enough to qualify your ad to appear in a top position.

    With this new formula, instead of considering your actual CPC, we’ll consider your maximum CPC bid, which you control. This means that your ad’s eligibility to be promoted is no longer dependent on the bids of advertisers below you. Therefore, if you have a high quality ad, you now have more control to achieve a top position by increasing your maximum CPC.

    Your actual CPC will continue to be determined by the auction, but subject to a minimum price for top spots. The minimum price is based on the quality of your ad and is the minimum amount required for your ad to achieve top placement above Google search results. As always, the higher your ad’s quality, the less you will pay. And you will never be charged more than your maximum CPC bid.

    How might this affect me?

    We anticipate that most of your ads will continue to perform as they have in the past. In some cases, you may see that ads previously shown alongside search results are now shown in top spots, and vice versa. As a result, you may see a change in the average number of clicks and average CPCs for impacted ads.

    I think this is a great move by Google and will further ensure higher quality ads to achieve the top placement. The problem, however is, do you REALLY want top placement - which typically attracts tons of low quality click?

    Let me know what you think about this new change in the comment section!

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    July 24th, 2007

    Google’s Pay-Per-Action Beta Expanding Globally

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    Written by Dominic Lee

    Topics: Affiliate Marketing, Google, Google Adwords, Internet Marketing, PPC

    Here’s the latest blog post on the Google Adwords Blog, announcing the global expanstion of PPA Beta.

    In March, we launched the pay-per-action (PPA) beta in the United States. Today, we’re pleased to announce the worldwide expansion of the PPA beta. Here’s a note from Rob Kniaz, the product manager for PPA:

    Starting today, advertisers who use AdWords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test, on a rolling basis. Eligible advertisers will see an alert in their AdWords account informing them that they can now try the PPA beta.

    As a refresher, pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define (such as a lead, a sale, or a page view), after a visitor has clicked on your ad on a publisher’s site. With CPC and CPM campaigns, advertisers need to continuously monitor and tune their campaigns to meet their target CPA (cost-per-action). With pay-per-action campaigns, advertisers only need to set their desired cost-per-action and pay for completed actions to hit their CPA targets.

    PPA ads will appear on publisher sites in the Google content network. Publishers are free to choose the PPA ads most relevant to their site and run them in new ad units.

    I have been using PPA since it launched for one of my lead generation site and has generated pretty good results, how would it expanstion affect YOUR business. Leave us a comment and let us know!

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    June 17th, 2007

    Cool - ShoppingAdvisor launched

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    Written by Dominic Lee

    Topics: Comparison Shopping Engine, Ecommerce, Internet Marketing, PPC, eBay

    Many of my clients know that I personally use and recommend you to use Channel Advisor as your inventory management system to manage your multi-marketplace sales as well as sales on your own website. I love how robust the CA system is and their customer support is excellent.

    While I was looking into expanding my company’s marketing channel to Comparison Shopping Engine (CSE), I stumbled upon the news that they just launched a feed management system called the ShoppingAdvisor.

    Here’s the excerpt from their blog:

    Yesterday we took the wraps off ShoppingAdvisor, a product that allows retail marketers full control over their comparison shopping business.

    ShoppingAdvisor is designed, from the ground up, to put your marketing team back in control of marketing your products. Day after day we talk to companies who are literally held hostage by their technical team as far as their comparison shopping business is concerned. We set out to develop a product that would change that. The result is ShoppingAdvisor, a fully self-managed comparison shopping engine management solution that gives the control back to marketing, for good.

    So we’ve been working on this release for a while, and I thought it might be fun to tell a quick anecdote from the release.

    Late one night in the midst of software development, one of our developers, Jon, was feeling a little down. One of the stories I relayed at the time, was that the only releases you really remember are ones where you are building something very ambitious, at least 10 things could go wrong, and there is a tight timeline. The point is no one remembers version 3.1.12 from early 2003. You remember the release where everyone was sleeping on the floor and the last bug was fixed at 6am the second before the code rolled out to production.
    His question was classic, of course: “Are you trying to make this hard so we’ll remember it? A note in my cube might accomplish the same thing.”

    Silence in the room.

    Of course the release ships and everything’s OK, but I thought that was pretty funny at the time. I won’t relay the joke I told at launch time internally about the difference between a death march and a death sprint. I really prefer the term rapid development - isn’t it more positive?

    I personally cannot wait to try it out and will certainly compare it with Feedperfect by Solid Cactus. More on that later and I’ll give you some exciting updates from eBay live 2007 in my next post.

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