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Archive for the ‘Retailing’ Category

October 3rd, 2007

WholesaleCollegeTextbooks.com Got a New Look!

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Written by Dominic Lee

Topics: Comparison Shopping Engine, Ecommerce, Retailing

One of our site WholesaleCollegeTextbooks.com just got a new look! It lays out the foundation of the changes we are going to implement on it in the next couple months - changing it from a regular ecommerce site to a shopping comparison engine specifically for college students.

So please go check it out and let me know what you think about the design!

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July 17th, 2007

25% of ALL products sold from Zappos were returned

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Written by Dominic Lee

Topics: Ecommerce, General Business, Internet Marketing, Retailing

I just read an interesting report today saying that an astonishing 25 percent of all products sold from Zappos.com were returned.

Are they happy? For Zappos, that answer is yes.

In case you don’t know, Zappos is the largest online retailer for shoes and apparels (mainly shoes), and is the pioneer in offering free returns for their products.

Lesson of the story: if it makes sense for your business, encourage contrarian behavior that creates a larger amount of comfort.

For Zappos, that means encouraging returns with free shipping. NPR says this has helped Zappos grow by 6x from $100MM to $600MM a year.

“Some of our best customers are people who return a lot of shoes,” said Craig Adkins, vice president of operations at Shepherdsville, Ky.-based Zappos.com.

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June 27th, 2007

MyPopcornMachine.com got a new look!

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Written by Dominic Lee

Topics: Ecommerce, Internet Marketing, Retailing, Yahoo Store

One of our ecommerce website www.mypopcornmachine.com - which sells concession equipment & supplies - got a new look yesterday!

We redesigned the site base on the testings we have conducted in the past couple months regarding our customer’s behaviour and research we did on internet’s top 500 retailers - we expect our conversion rate to increase by 70-80% and the cart abandon rate to lower by 30%.

There’re still a few glitches here and there and will be fixed in this couple days. We’ve stopped all our ads at the meantime until the site is fully functional again.

Anyhow, go check it out and give me your feedback!

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June 17th, 2007

Exciting news from eBay live

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Written by Dominic Lee

Topics: Ecommerce, Google, Retailing, eBay

So eBay live - an annual conference for eBayers have concluded on Friday - after all those Google eBay drama (you can look up details about this yourself, its all over the internet). I’m here to inform you couple of the more exciting announcements they made during eBay Live which I believe would change your business tremendously. (I know it’ll change mine) Of all the changes, I’m most excited about the extra protection eBay will provide us powersellers against non-paying bidders. eBay is finally waking up and know that they need us powersellers to make eBay continue to be a vibrant marketplace.

Price + Shipping Sort
Bill also mentioned an important test underway. We’ve all been frustrated by excessive shipping and handling charges. Price + Shipping Sort is a new search option that sorts search results according to the total cost of the item, including shipping and handling charges. That way, buyers can choose to have the full price picture sorted by either highest total cost or lowest total cost.

Powerseller Program Changes
The PowerSeller program is a vital part of the marketplace. As we work to improve the buyer experience, we’re shifting the focus of the PowerSeller program so that it offers more value to our best sellers who consistently deliver a great buyer experience. While more changes will be coming over the next several months, Bill introduced several important initiatives we’re ready to launch this fall.

“Seasonal” sellers to be eligible. This long-requested change is finally happening! If you sell a high volume, but just during your particular selling season (such as if you’re selling skis, golf clubs, etc.), we want to recognize your contributions. We know you work incredibly hard, so soon you’ll have access to phone support and the PowerSeller icon heading into your peak selling season, right when you need it most.

High-volume, Low-Average Selling Price sellers to be eligible. Sellers who list items like trading cards or media or other items with low average prices will now be eligible for the PowerSeller program. Just like seasonal sellers, you work extremely hard selling a lot of product, and it’s time to recognize your efforts. We’ll be adjusting our eligibility requirements so each PowerSeller level can be obtained based on dollar OR unit volume.

Enhanced PowerSeller support for Bronze level. Later this year, Bronze PowerSellers that meet the annual sales requirement, either through consistent monthly sales or high-volume seasonal sales, will have access to phone support just like Silver PowerSellers.

“Unpaid Item Insurance” for PowerSellers following best practices. You’ve often asked us for protection against losses from non-paying bidders, and we’ve listened. I’m pleased to let you know that by August 1st, PowerSellers will get their money back for any listing feature fees when the buyer doesn’t pay for the item and you file an Unpaid Item claim. You simply need to follow these selling best-practices:

1. List in the auction format (since you don’t have the option of requiring Immediate Payment for auctions).
2. Specify reasonable shipping & handling charges.
3. Accept PayPal.

Summer discount
And on that note — before I close — I’m pleased to offer our sellers a little summer relief to your selling costs. Starting June 19th and continuing through August 5th, we will LOWER the first tranche of Final Value Fees from 5.25% to 4.5%. This applies to auction, auction BIN, or pure fixed price format listings. Consider it a little eBay Live! gift to our fantastic community.

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May 26th, 2007

SkyMall is a Big Fat Liar

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Written by Dominic Lee

Topics: Ecommerce, General Business, Retailing

One of my favourite activities when I’m on a long flight is browsing the SkyMall catalog. Their selection of products is very unique and as a retailer, I read it for purchasing inspirations.

It is not until this time around that I get to scrutinize the catalog, its marketing message, as well as comparing some of their products’ pricing to ours. And I came to the conclustion that:

SkyMall is a Big Fat Liar

When you flip through the first couple pages, you will soon see the sign “SkyMall’s price is the best price, gauranteed!” on the very top. So I decided to take a look and compare the prices of some products that both SkyMall and we sell. I know for a fact that we both sell products from the Helman Group, so I flipped to that page.

O, they didn’t…

Yes they did sell the Margarator, an awesome Margarita Machine, for $99.99. At which they’re selling on Walmart for $78 and on our website MyPopcornMachine.com at this price.

Um… lowest price guarantee? I don’t think so.

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