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Archive for the ‘Search Engine Optimization’ Category

July 2nd, 2012

Recover From Google Penguin Update: How to Remove Link Spam

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Written by Dominic Lee

Topics: Ecommerce, Internet Marketing, Search Engine Optimization

A lot of website owners have been hit (quite hardly) from the recent Google Penguin update, one of the site which we previously own went from top of Google for a very competitive keyword to no where to be found. (scary… huh?)

For those suffering under Penguin’s iron wing, here’s a plan of action for you to identify and remedy the causes of penalties and devaluations:

1. How do I know if I were really hit by Penguin?

Penguin went live on April 24th 2012, review your site’s search traffic immediately after that day - if your search traffic dropped, you are probably hit by Penguin =S

2. Find out which sites are linking to you!

Use Google Webmaster Tools backlink report to identify the sites that are linking to you, use the export function and export it as an excel spreadsheet.

3. Investigate which sites linking to you are of “low quality”:

Go down the list of backlinks to find the poor quality ones. Usually if I see links coming from spam blogs or directories, I’d mark it as “to remove” on the spreadsheet

4. Send requests to get your links removed

Create a template email requesting link removal that you’ll send to the webmasters in charge of the links identified as low quality. The template should candidly explain that you are a site owner trying to recover from Google penguin update and ask if they can please remove the following links. List the URLs where the links can be found, the URL on your site they point to, and the anchor text ─ all the info needed to easily find the link you’re requesting removed.

Sometimes you may be able to find the contact info on the site, but in case where the contact info is not available, you may need to do a whois search, in order to get the names and email addresses.

5. Wait to hear back from webmasters

After you’re done, you can expect to receive four types of responses to your requests:
● Remove link and tell you.
● Remove link and not tell you.
● Not reply or do anything.
● Will remove the link if you pay them.

In the case of the first, verify by going to the page where the link was and if the link was removed, then check it off your list. If you haven’t gotten any response back from a contact in 2 weeks, check to see if the link has been removed. It may or may not. If it’s been removed, again remove it from the list. If it hasn’t been removed, send a follow-up request. Depending on the sites linking to you and your luck, you may have to follow up several times. If you run across a webmaster requesting payment for link removal, you can threaten them that you’re going to report it to Google.

Throughout this process you must keep detailed records of your actions. A spreadsheet with columns for the linking URL, the contact name, the contact email, the date a request was sent, and responses or actions taken by the linking site.

If you went through this process, now its time to get your fingers crossed, let’s hope you get some love back from the Big G!

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May 29th, 2009

Some Link Love & How To Get Rid Of Bad Google Listings

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Written by Dominic Lee

Topics: Internet Marketing, Search Engine Optimization, Startup Business


A funny plumbing commercial

So first of, want to give some link love to my friend’s new plumbing business Guillen Plumbing . From the reviews that they’re getting from Service Magic, seems like they’re doing a good job Continue Reading »

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September 29th, 2008

You Need To Be Doing Business, Not SEO

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Written by Dominic Lee

Topics: Google, Internet Marketing, Link Building, Search Engine Optimization

I just checked the Google Pagerank today for my various sites and noticed that Google have just updated their pagerank. I have some sites which Pagerank have gone up and some which have gone down - that wasn’t what surprises me.

What surprises me is that for the FIRST time EVER - Google Pagerank is proportional to the level of business I’m doing on a site and the traffic that I get for it!! Continue Reading »

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October 28th, 2007

Google Page Rank Updated

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Written by Dominic Lee

Topics: Ecommerce, Google, Internet Marketing, Search Engine Optimization

Google just updated the page rank two days ago, so please check it out to see if you website are getting some Google love!

Don’t know how to check Google Page Rank?

Just download the google toolbar and you’ll see.

Don’t know what page rank is? Um… sorry this blog is not for you.

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October 2nd, 2007

Yahoo Launched New Changes to Search & What It Means to Google

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Written by Dominic Lee

Topics: Google, Internet Marketing, PPC, Search Engine Optimization, Yahoo

Yahoo Search Engine has just launched a series of new changes to its search function. The most notable change to it is the addition of Yahoo! Search Assist.

Quoting from Yahoo:

Most of you have already seen the real-time query suggestions we launched on Yahoo.com in July. Yahoo! Search Assist kicks it up a notch, bringing those suggestions to the search results page, along with related concepts that give users a point-and-click query refinement capability that enables them to explore a subject area they may be unfamiliar with.

Search ‘united nations,’ for example, and the new Search Assist knows that the following concepts are related to your query: general assembly, 1945, league of nations, secretary general, etc. Want to refine your query to explore ‘united nations’ + ‘general assembly’? Just click on the ‘general assembly’ suggestion. You now get a new set of results and new concepts related to ‘united nations general assembly.’ Exploring further is now simply a matter of clicking on new concepts.

One thing you’ll find when you use our new search experience is that Search Assist “automagically” drops down from the search box on the results page when it senses that you’re having difficulty formulating a query. But it only shows up when you need it or ask for it. It then offers real-time suggestions and concepts to explore, just like on Yahoo.com. We did this to avoid a common complaint about assistance technologies offered by other search engines — the “persistent assistance” that puts suggestions on the page regardless of whether a user wants or needs them.

Yahoo have been testing Search Assist over the past few months and they have seen significant improvements in user satisfaction from those tests. One metric we found was a 61% increase in successful task completion when users had Search Assist as part of their search experience.

I see these changes as positive for Yahoo and definitely closes the gap in terms of its usability with Google. It seems to me that Yahoo is taking a different route from Google by launching this search assist. What Google is trying to do is to understand searching behavior and come up with the suggestions themselves, where here Yahoo is trying to rely on the user to further refine the search results. This is certainly interesting to see how it pans out as to which model do searchers prefer and see if Google really has the ability to UNDERSTAND completely searching behavior and provide accurate suggestions.

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August 21st, 2007

Adwords Consultant - yes or no?

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Written by Dominic Lee

Topics: Google, Google Adwords, Internet Marketing, Outsourcing, PPC, Search Engine Optimization

Besides being an ecommerce entrepreneur, I sometimes provide consultation for business friends for their internet marketing like SEO and Google adwords management.

One of the first questions I get the most is - do I need an Adwords consultant?

The answer is yes.

Many business owners with a new online presence thought Google adwords is simply straight forward bidding on some keywords, writting some ads, and put it on Google. This cannot be farther away from the truth.

The truth is, a successful Google Adwords campaign require detail research of prospects’ search behavior, careful planning of adgroups, thorough copywriting of ads, choosing of landing page and conversion funnel, plus ongoing monitoring and split testing.

I recommend that if you’re serious about expanding your online business or using internet marketing to grow your company - go get an Adwords Consultant and outsource your PPC!

(Am I taking on new client? Not really at the moment, but you can email me to see when I’ll be available.)

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June 25th, 2007

3-somes are the new 2-somes

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Written by Dominic Lee

Topics: Google, Link Building, Search Engine Optimization

Ok, I’m talking about link exchange. ;)

It used to be the case that you can just do 2 way link exchanges with other websites and achieve high ranking. Since 2006, Google has catched on to that and devalued the links generated from 2-way link exchanges.

As a result, I’ve seen lately a lot more link exchange schemes that involve 3 way exchanges. In essence, instead of website A linking to B and B to A (2-way) - website A will link to B, B to C, and C back to A. This way, it is much harder for the search engine to detect so all 3 parties will get a lot of quality links.

To add on to that, a lot of these link exchange schemes encourage the exchange of articles with link embedded in them to take advantage of the Latent Semantic Indexing (LSI) of Google. I wonder how long it’ll take for Google to catch on this time. For now, I’ll be taking advantage of this and advice you to do so too.

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