Archive for the ‘Yahoo Store’ Category

April 20th, 2009

Be Creative About Monetization

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Written by Dominic Lee

Topics: Business Opportunities, Ecommerce, General Business, Internet Marketing, Retailing, Yahoo Store

“Guru’s Guru” Rich Schefren at one of his seminars

So I listened to a webminar by Russell Brunson and Rich Schefren the other day about ways to monetize an online business. While some may not apply to ecommerce, I jotted down those that do, and I’ll post it here to share.

Some of these ideas I don’t know Continue Reading »

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July 22nd, 2008

Internet Retailer Conference 2008 Day 2

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Written by Dominic Lee

Topics: Ecommerce, Internet Marketing, Retailing, Traveling, Yahoo Store

Day 2 of the conference consists of day long of seminars

Day 2:

We started off day 2 with the keynote presentation from Mike Boylson, the CMO of JC Penney, nothing special, some pretty corporate branding stuff and no one knows if its even useful. It sounded great and all, and the ad looks kind of cool, Continue Reading »

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July 1st, 2008

Internet Retailer Conference 2008 in Chicago Day 1

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Written by Dominic Lee

Topics: Ecommerce, Internet Marketing, Traveling, Yahoo Store

Keynote Presentation By Mike Boylson, CMO of J.C. Penney Co. Inc.

Day 1:

We kicked off Day 1 of the Internet Retailer Conference 2008 with registration (registration was a breeze, well done!) and a continental breakfast where we networked with fellow ecommerce entrepreneurs, vendors, and speakers. The food was ok… (horrible), Continue Reading »

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December 11th, 2007

What is Green Monday - the Busiest Online Shopping Day of the Year

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Written by Dominic Lee

Topics: Comparison Shopping Engine, Ecommerce, Internet Marketing, PPC, Paypal, Retailing, Yahoo Store, eBay

Hot off the news, yesterday, December 10, marked the busiest online shopping day of the year for eBay.

Here’s some info from Business Wire:

While Cyber Monday remains an important milestone because it marks the beginning of the online holiday shopping season, data from eBay Inc. companies indicates that online shopping actually peaks on the second Monday in December. eBay Inc. companies have named Continue Reading »

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November 30th, 2007

Hackersafe Is Stupid - But It Works

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Written by Dominic Lee

Topics: Conversion Rate, Ecommerce, Internet Marketing, Retailing, Yahoo Store

Adding the Hackersafe badge on a already secured Yahoo store is probably the stupidest idea ever in the history of business - considering that it costs $1200 a year per site and does really nothing (for a Yahoo store anyway) besides adding a security badge on your website.

O well, as stupid as it is, it works… the conversion rate among my 3 websites increased by 20% overnight…

Go figure.

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November 25th, 2007

Online Retailers - Get Ready For Cyber Monday!

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Written by Dominic Lee

Topics: Ecommerce, Internet Marketing, Retailing, Yahoo Store

For those of you who’re not familiar, the term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving Day and Christmas.

Whereas Black Friday is associated with traditional brick-and-mortar stores, “Cyber Monday” symbolizes a busy day for online retailers. The premise was that consumers would return to their offices after the Black Friday weekend, making purchases online that they were not able to make in stores. While the idea has not survived the test of time with sales data from recent years, however, Cyber Monday has evolved into a significant marketing event, sponsored by the National Retail Federation’s division, in which online retailers offer low prices and promotions.

As an online retailer, you need to get your store ready for this big day. The couple most important factors include a clear shipping and refund policy, cyber Monday promotions, and most important - watch your advertising dollars to make sure they’re producing results. It is not unusual for Cyber Monday ad spending and search volume to triple - remember to monitor them closely!

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October 16th, 2007

Another New Site Launch:

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Written by Dominic Lee

Topics: Ecommerce, General Business, Retailing, Yahoo Store

As promised last week, we’re launching a new ecommerce site again today,, which will focus on selling baby gifts and maternity related products.

This is our company’s 5th ecommerce site and we’re going to launch at least two more at Febuary 2008. We’re really pumped and excited to see how this new site will do because the pet site we launched last week is already doing great.

So if you are a parent with a baby or soon to have a baby or if you are attending a baby shower soon, go check it out and give me your thoughts; and if you’re not, that’s ok too, just tell your friends about it. If you can even blog about it or link to it from your website, that would be fantastic. Again - anything is welcomed!

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October 10th, 2007

4 Things Google Checkout Need to Do To Take Paypal

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Written by Dominic Lee

Topics: Ecommerce, Google, Google Adwords, Google Checkout, PPC, Paypal, Yahoo Store, eBay

Google Checkout has launched for over a year and if you look at the marketplace right now, even though they had made a huge effort in promoting it (free processing, gift certificates…), the adoption of Google checkout is still not as prevalent as they (or I) want it to be.

How do I know it is not doing too hot? Just do some random searches on Google and you’ll see that not many advertisers have the Google Checkout badge next to their ad.

Here’re couple suggestions as to what Google checkout needs to do in order to give Paypal a run for their money:

1. Get on eBay

eBay being the biggest auction marketplace website in the world. It is a huge disadvantage to not be able to be used on eBay. Now, this is easier said than done of course, because eBay owns Paypal, which is Checkout’s biggest competitor. But is it possible to assert some pressure on eBay with the Adwords thing?

2. Get on Yahoo Store

Yahoo store is probably the biggest ecommerce platform online. If Checkout can do a join venture with Yahoo store just like what Paypal did, a lot more Yahoo merchants are going to adopt it. I know for a fact that many Yahoo store merchants want to take Google Checkout but don’t know where to get it integrated. (btw, it can be done) The main problem Yahoo store has with Google checkout is the TOS of Google checkout requires the checkout button to occur BEFORE the cart, which then violates the TOS of Yahoo store. Seems like for this to happen, some compromise has to be reached.

3. More benefits for Adwords Advertiser

Instead of giving free processing for the amount merchants advertise on Adwords, how about giving free adwords for the amount merchants process through Google Checkout? If Google checkout does that, I can see merchants pushing Google Checkout REALLY hard.

4. Buy Bill Me Later

Bill Me Later is one of the most widely adopted and fastest growing alternative payment method on the market. Google, you guys have so much money and have invested so much on Checkout already. Why not buy Bill Me Later? If you can buy it and somehow integrate the 2. The potential is unlimited.

I’m really tired of seeing Paypal dominating the online payment processing game, and I do believe Checkout is a superior product to Paypal. So guys at Checkout, please see if these suggestions are feasible for you.

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