Contracts in outsourcing deals is an important part in every outsourcing business because it contains the important information which is included in a company’s outsourcing deal.

You may want to look into renogiating your outsourcing contract with your vendor(s) if any of the following four factors became an issue in your company’s outsourcing endeavor and affect your outsourcing strategies:

Timing - Outsourcing deals should be planned at the precise hour because it should be able to help companies in making sure that it would see if outsourcing deals would be good for them.

Underperformance - If outsourcing deals deliver low results then its really time for renegotiating outsourcing deals. This could also include the lowering of the price agreed upon on, or enhancing the infrastructure & system to facilitate higher productivity.

Flaws in the contract - Not all contract is error-free hence if there are certain “flaws” in a contract, renegotiation is the best way to fight these errors.

Major business change - If the company plans to implement a different business goal & strategies then outsourcing deals would also be affected in order to suit these goals.

Want to know how to outsource and how outsourcing can help your business? Check out my book at www.definitiveoutsourcingmachine.com!

eBay just got a new look today. I personally like it a lot more than the old one but its no where near it needs to be (yea eBay’s design is pretty ugly in my opinion). So go check it out at eBay.com and let me know what you think.

As a college students myself not too long ago, I found that the pay of the jobs my friends get, while they are at school, is less than satisfactory. For example, most on campus jobs pay around $6-9 and require the student to perform clerk type of jobs.

These students are skilled at computer, internet operation, and communication - and yet they get pay a lot less than they will in 1-2 years time. This is clearly an EXPLOITATION of college labor.

Therefore, I think college students should look into expanding their job horizon and consider working as freelancers. Most college students are equipped with the skills like article writing, graphic designs, web maintanence to be an excellent freelancers. A freelancing job provides the kind of freedom and money campus job do not offer and also sets you up for the road to owning your business in the future.

We all know India is a hot spot of offshore outsourcing. Large and small companies alike have been outsourcing part of their business such as call centers, customer support, web maintenance, and evening book keeping to this country with a little over 1 billion population.

Bangalore, Mumbai, Hyderabad, Chennai, and Pune are among the cities one thinks of first when considering an offshore location in India. But rapid expansion by indigenous and Western tech-services companies in these locations is driving up local tech wages at a rate of about 15% per year.

Therefore the Indian government is now considering other options in order to accept more outsourcing transactions and the solution is to move beyond these cities.

Want to know how to outsource and how outsourcing can help your business? Check out my book at www.definitiveoutsourcingmachine.com!

My Definitive Outsourcing Machine is finally launched, and you can find it at:

www.definitiveoutsourcingmachine.com

It is THE ultimate outsourcing guide which teaches you what you should outsource and what you should NEVER entrust others to do; how and where to find freelancers; how to get them to complete your project cheaper and on time; how to manage their work; how to rectify failing projects; how to build a multi-million dollar outsourcing broker business; and much more.

O, and YES, it is THE product that made my mark in the industry and you can see my customers feedback here:

http://www.warriorplus.com/wso/wso-archive.cfm?pid=3251

Why such a quiet launch? You may wonder. I mean, I did not do any prelaunch, and send any email prior to this. The reason is simple!

I am busy.

You should know by now my main business is ecommerce and not information marketing. So my staff and I have been studying the effect of adwords changes (from PPC to PPA) to the industry and our business, how we need to adjust to it, and start experimenting with it.

The good news for you, is that once we’re done with this process, we’ll be able to share with you our experience and suggest concrete ways on how YOU can adjust to the new changes too.

Anyhow, no hype, if you want to grow your business 10 fold this year, buy it; if not, forget about it. The link is here:

www.definitiveoutsourcingmachine.com

O just so you know, I’ll increase the price drastically in 2 weeks so if you want to buy it, buy it now.

To your success,

Dominic Lee

Google announced 2 new features to Adwords yesterday - whether you are an adwords advertisers, adsense publishers, or affiliate marketer - both of these changes will affect you tremendously.

The main new feature is the pay-per-action (PPA) advertising in addition to the existing pay-per-click (PPC) model.

Unlike pay per click, with pay-per-action, you only pay when the visitor has completed some kind of action… i.e. opting into your list, making a sales. So now, instead of paying for tons of eyeballs that don’t result in anything, you can choose to only pay for solid leads or even sales.

For example, if you have a site that converts leads at 2% and the value of each sale is $100, that means you make $200 for every 100 leads and you will double your money by buying leads from Google if they were $1 each.

In contrast to paying for clicks which may or may not convert into leads, this is a much more predictable model and eliminates much of the risk of advertising on Adwords..

If you know the value of your product funnel, you can afford to out-bid your competitors and take an loss, paying $2 or more per lead (in this example break even) and still be making your money on the back-end while building a bigger list.

The implication of this change is that it becomes more and more important for you to build your product funnel and take advantage of backend sales. If you don’t increase your customer lifetime expenditure — your buiness WILL fail.

Currently this bidding method (PPA) is only available in the content network (not search network) but I expect this will launch into the search network if it goes well.

As an advertiser, I will be experimenting with this since I never really turn on ads on content sites anyway. (Conversion in the content network is typically a lot lower, so most PPC advertisers choose to turn off their content ads, thats unless you’re in high profit margin niches like mortgages, real estates…)

The second new feature is their new “text link format” ad unit. This was almost buried in the main announcement, but will be of great interest to you if you like making money from Adsense.

The new ad unit is ad that appears inline with your text. This means that you can now add ads right into the middle of a sentence on your page, instead of off to the side. This makes them appear like regular links. The only way people know they are a Google advertisement is the addition of the hover-text, “Ads by Google”, that is displayed when you mouse-over the link.

As a publisher, you no longer have to litter your site with those big, obvious Adsense ad units. Instead, you can simply embed ads directly into text in your content.

Hopefully this will encourage people to provide more useful content on their sites so that people actually read it. I can’t stand those automated sites just created for Adsense. This new ad type may start to raise the bar.

As an advertiser, you can create this new type of ad and provide default text to be used as a text link. Google suggests keeping them down to 5 words or less or to use your brand name, which offers maximum flexibility to the publisher displaying the ads.

Now, I’m not sure how it works so that might be the best way to go, but it makes sense to me to test putting your keywords in there instead. In normal links, using your keywords as your anchor text will increase your natural search engine ranking for those words.
(Since these aren’t normal links, this should be tested.)

Many people are worried that these 2 new features would wipe out the business of affiliate product promoters. This I don’t think will be true (at least in the near future). The companies that is most affected by these change will be affiliates network like shareresults, clickbank…

These are both in beta testing and their are requirements to get in. For more details, please visit their beta page at http://services.google.com/payperaction/index.html

We all know conversion is important in IM business. The better your website converts, the better you can afford to pay for your traffic. However, if you focus too much on split testing — you are missing the BIG picture.

There’re 2 more things that dictate how much you can spend on customer acquisition which I believe is more important than sales letter conversion - Branding & backend sales.

A lot of IMers I know despise the concept of branding. They think its a stupid game big companies do with tones of cash to burn. Have it occured to you these big companies don’t get big just by being stupid? Maybe they know a thing or two you don’t know. Branding IS important!

For example, if John Reese publishes the same info as I do with the same sales letter as I use (everything hold constant except the name), and we both use same PPC campaign to promote them. Who’s do you think sell better? Of course John Reese’s! This is because of the brand name he built for himself over all these times by his marketing effort.

As for backend, that allows you to increase the value of each customer and thus you will be able to afford more to acquire a new customer.

Warriors, my suggestion is spend less time split testing, spend more time branding and setting up your backend system. This will serve you well.

Please share your opinions on this, feel free to disagree.

split testing, internet marketing, branding, upsell,

If you have read my Overnight Forum Cash, then you know I suggest you to ask for a review before you launch your product as a WSO. So yesterday I saw one of my customer asking for a review WHILE her WSO is still running.

First of all, don’t do that, because that is against the rule of the forum — you cannot post a thread with the WSO link on the main forum when your WSO is still running. (although you can put it on your forum signature)

Second of all, in her post, when a member offer to provide her a review, she publicly rejected that person saying that he is not “well respected” enough. The bottomline is, when you’re just starting out, don’t focus too much on making fast cash, your 1st WSO should 1) make some cash 2) make you connections 3) establish some reputation for your future launch 4) building your list

Lets see… by refusing someone’s review publicly on the forum, you’re not making connections and you’re not establishing a good rep either.

If it is your 1st WSO, you need to get ALL the reviews you can get. Offered a review and turned it down? You know even for me (not to sound condescending), I make sure I have couple non-guru reviewers that will definitely leave me a feedback on top of those gurus because they may promise to leave you one but forget when they’re too busy.

warrior forum, forum marketing, reviews, sem expert,

We just uploaded a new template today, how do you guys like it? Please leave us your comment about our new look!

Btw, my product launch yesterday for “Overnight Forum Cash” has been wildly successful. Within the 1st 24 hours, we already made over 100 sales on WSO alone. If you haven’t check it out, you need to do so at:

http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=139756

This past week, I’ve been spending my vacation on a Norwegian Dream Cruise line, visiting 4 cities including Progresso, Playa De Carman, Cozumel, and Belize City.  While I was enjoying my vacation, I was still noticing the marketing aspect of things of the cruise line.

What I noticed about the cruise is – they did a great job selling for the next cruise.  It does not just depend on individual salesmanship of crew members (although there were some great sale people there), what impresses me is the selling system that was being implemented.

For example, at the end of every show, the MCs will ask you to come back.  At the end of the cruise, they ask you to fill in a satisfactory form.  And the best strategy of all I believe is an on-cruise booking special at which you will get a special discount if you order your next cruise while you’re still on one.  All these are embedded in their standard crew procedures and is part of their whole selling system — the bottomline is, they place a HUGE effort retaining current customers.

I understand as a consumer, you are used to seeing these promotion strategies and take it as a grain of salt.  As an entrepreneur though, how many of you actually use these simple tactics in your business?  How much effort do you use to retain your current customers?  There’s a reason why some companies are successful — they must have done something right.  Focus on their strength, learn from them, and then implement them in your own business system.