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March 29th, 2007

Definitive Outsourcing Machine

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Written by Dominic Lee

Topics: Outsourcing

My Definitive Outsourcing Machine is finally launched, and you can find it at:

www.definitiveoutsourcingmachine.com

It is THE ultimate outsourcing guide which teaches you what you should outsource and what you should NEVER entrust others to do; how and where to find freelancers; how to get them to complete your project cheaper and on time; how to manage their work; how to rectify failing projects; how to build a multi-million dollar outsourcing broker business; and much more.

O, and YES, it is THE product that made my mark in the industry and you can see my customers feedback here:

http://www.warriorplus.com/wso/wso-archive.cfm?pid=3251

Why such a quiet launch? You may wonder. I mean, I did not do any prelaunch, and send any email prior to this. The reason is simple!

I am busy.

You should know by now my main business is ecommerce and not information marketing. So my staff and I have been studying the effect of adwords changes (from PPC to PPA) to the industry and our business, how we need to adjust to it, and start experimenting with it.

The good news for you, is that once we’re done with this process, we’ll be able to share with you our experience and suggest concrete ways on how YOU can adjust to the new changes too.

Anyhow, no hype, if you want to grow your business 10 fold this year, buy it; if not, forget about it. The link is here:

www.definitiveoutsourcingmachine.com

O just so you know, I’ll increase the price drastically in 2 weeks so if you want to buy it, buy it now.

To your success,

Dominic Lee

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March 21st, 2007

2 Google updates and what YOU should know

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Written by Dominic Lee

Topics: Internet Marketing

Google announced 2 new features to Adwords yesterday - whether you are an adwords advertisers, adsense publishers, or affiliate marketer - both of these changes will affect you tremendously.

The main new feature is the pay-per-action (PPA) advertising in addition to the existing pay-per-click (PPC) model.

Unlike pay per click, with pay-per-action, you only pay when the visitor has completed some kind of action… i.e. opting into your list, making a sales. So now, instead of paying for tons of eyeballs that don’t result in anything, you can choose to only pay for solid leads or even sales.

For example, if you have a site that converts leads at 2% and the value of each sale is $100, that means you make $200 for every 100 leads and you will double your money by buying leads from Google if they were $1 each.

In contrast to paying for clicks which may or may not convert into leads, this is a much more predictable model and eliminates much of the risk of advertising on Adwords..

If you know the value of your product funnel, you can afford to out-bid your competitors and take an loss, paying $2 or more per lead (in this example break even) and still be making your money on the back-end while building a bigger list.

The implication of this change is that it becomes more and more important for you to build your product funnel and take advantage of backend sales. If you don’t increase your customer lifetime expenditure — your buiness WILL fail.

Currently this bidding method (PPA) is only available in the content network (not search network) but I expect this will launch into the search network if it goes well.

As an advertiser, I will be experimenting with this since I never really turn on ads on content sites anyway. (Conversion in the content network is typically a lot lower, so most PPC advertisers choose to turn off their content ads, thats unless you’re in high profit margin niches like mortgages, real estates…)

The second new feature is their new “text link format” ad unit. This was almost buried in the main announcement, but will be of great interest to you if you like making money from Adsense.

The new ad unit is ad that appears inline with your text. This means that you can now add ads right into the middle of a sentence on your page, instead of off to the side. This makes them appear like regular links. The only way people know they are a Google advertisement is the addition of the hover-text, “Ads by Google”, that is displayed when you mouse-over the link.

As a publisher, you no longer have to litter your site with those big, obvious Adsense ad units. Instead, you can simply embed ads directly into text in your content.

Hopefully this will encourage people to provide more useful content on their sites so that people actually read it. I can’t stand those automated sites just created for Adsense. This new ad type may start to raise the bar.

As an advertiser, you can create this new type of ad and provide default text to be used as a text link. Google suggests keeping them down to 5 words or less or to use your brand name, which offers maximum flexibility to the publisher displaying the ads.

Now, I’m not sure how it works so that might be the best way to go, but it makes sense to me to test putting your keywords in there instead. In normal links, using your keywords as your anchor text will increase your natural search engine ranking for those words.
(Since these aren’t normal links, this should be tested.)

Many people are worried that these 2 new features would wipe out the business of affiliate product promoters. This I don’t think will be true (at least in the near future). The companies that is most affected by these change will be affiliates network like shareresults, clickbank…

These are both in beta testing and their are requirements to get in. For more details, please visit their beta page at http://services.google.com/payperaction/index.html

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March 18th, 2007

Don’t Waste Time Split Testing!

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Written by Dominic Lee

Topics: Internet Marketing

We all know conversion is important in IM business. The better your website converts, the better you can afford to pay for your traffic. However, if you focus too much on split testing — you are missing the BIG picture.

There’re 2 more things that dictate how much you can spend on customer acquisition which I believe is more important than sales letter conversion - Branding & backend sales.

A lot of IMers I know despise the concept of branding. They think its a stupid game big companies do with tones of cash to burn. Have it occured to you these big companies don’t get big just by being stupid? Maybe they know a thing or two you don’t know. Branding IS important!

For example, if John Reese publishes the same info as I do with the same sales letter as I use (everything hold constant except the name), and we both use same PPC campaign to promote them. Who’s do you think sell better? Of course John Reese’s! This is because of the brand name he built for himself over all these times by his marketing effort.

As for backend, that allows you to increase the value of each customer and thus you will be able to afford more to acquire a new customer.

Warriors, my suggestion is spend less time split testing, spend more time branding and setting up your backend system. This will serve you well.

Please share your opinions on this, feel free to disagree.

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March 17th, 2007

Asking for reviews? Don’t be picky

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Written by Dominic Lee

Topics: Internet Marketing

If you have read my Overnight Forum Cash, then you know I suggest you to ask for a review before you launch your product as a WSO. So yesterday I saw one of my customer asking for a review WHILE her WSO is still running.

First of all, don’t do that, because that is against the rule of the forum — you cannot post a thread with the WSO link on the main forum when your WSO is still running. (although you can put it on your forum signature)

Second of all, in her post, when a member offer to provide her a review, she publicly rejected that person saying that he is not “well respected” enough. The bottomline is, when you’re just starting out, don’t focus too much on making fast cash, your 1st WSO should 1) make some cash 2) make you connections 3) establish some reputation for your future launch 4) building your list

Lets see… by refusing someone’s review publicly on the forum, you’re not making connections and you’re not establishing a good rep either.

If it is your 1st WSO, you need to get ALL the reviews you can get. Offered a review and turned it down? You know even for me (not to sound condescending), I make sure I have couple non-guru reviewers that will definitely leave me a feedback on top of those gurus because they may promise to leave you one but forget when they’re too busy.

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March 16th, 2007

Dominic Lee’s blog got a new look

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Written by Dominic Lee

Topics: Internet Marketing

We just uploaded a new template today, how do you guys like it? Please leave us your comment about our new look!

Btw, my product launch yesterday for “Overnight Forum Cash” has been wildly successful. Within the 1st 24 hours, we already made over 100 sales on WSO alone. If you haven’t check it out, you need to do so at:

http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=139756

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March 14th, 2007

Salesmanship or selling system?

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Written by Dominic Lee

Topics: General Business

This past week, I’ve been spending my vacation on a Norwegian Dream Cruise line, visiting 4 cities including Progresso, Playa De Carman, Cozumel, and Belize City.  While I was enjoying my vacation, I was still noticing the marketing aspect of things of the cruise line.

What I noticed about the cruise is – they did a great job selling for the next cruise.  It does not just depend on individual salesmanship of crew members (although there were some great sale people there), what impresses me is the selling system that was being implemented.

For example, at the end of every show, the MCs will ask you to come back.  At the end of the cruise, they ask you to fill in a satisfactory form.  And the best strategy of all I believe is an on-cruise booking special at which you will get a special discount if you order your next cruise while you’re still on one.  All these are embedded in their standard crew procedures and is part of their whole selling system — the bottomline is, they place a HUGE effort retaining current customers.

I understand as a consumer, you are used to seeing these promotion strategies and take it as a grain of salt.  As an entrepreneur though, how many of you actually use these simple tactics in your business?  How much effort do you use to retain your current customers?  There’s a reason why some companies are successful — they must have done something right.  Focus on their strength, learn from them, and then implement them in your own business system.

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March 13th, 2007

Overnight Forum Cash

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Written by Dominic Lee

Topics: Internet Marketing

I’m proud to announce that Overnight Forum Cash is going to launch this coming Wednesday 3-14-07 at 8p.m. CST at www.overnightforumcash.com

The book is about how to use forum marketplaces to sell your products and services, and from there launch your IM career.  Here’s a video and you’ll see what I’m talking about:

http://www.leedominic.com/Videos/Overnight_forum_cash_intro.html

To thank you for your continual support, I’m doing a Warrior Special Offer at a discount price. 

If you have purchased the product, have any questions, or wish to discuss it, please do so in the comments section of this post.

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